权利要求：
1. A thin, paper sheet cosmetic advertising sampler formed from a continuous web, comprising: a) a paper sheet having conventionally printed advertising thereon referring to a cosmetic advertised product to be sampled by a prospective customer, b) at least one relatively small sampling area on the sheet which has a smooth non-porous impermeable surface on which material can be deposited, and which will prevent bleed-through, c) a thin, dry, cohesive and applyable transfer layer film of a powder bearing cosmetic material which lightly adheres to the smooth non-porous surface without bleeding through the paper, and accurately matches the color and to some degree general characteristics of the cosmetic product referred to in the printed advertising, d) a transfer layer having a thickness slightly greater than that of the paper sheet, and adhering slightly to the smooth surface of the sampling area such that a light rub from a receiving surface will cause the layer to leave the smooth surface of the sampling area and to stick to the receiving surface, and from which it is readily spreadable onto the skin of the user, e) a cover sheet integrally connected to the paper sheet so as to overlie the top surface of the transfer layer and away from which is can be readily moved to provide access to the transfer layer surface, and f) the cover sheet surface adjacent the transfer layer top surface being sufficiently smooth to preclude adherence to the dry transfer layer surface when they come into contact, so as not to disturb the transfer layer surface.
2. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 1, wherein: a) a coating is disposed on the paper sheet over the sampling area to protect the smooth, non-porous surface.
3. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) the coating is a barrier layer which is particularly applied to the sampling area to impart the required smooth, non-porous texture to the surface of the paper sheet.
4. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) the entire surface of the sheet is calendered, and is sufficiently smooth and non-porous so as to provide the required smooth, non-porous texture to the surface of the paper sheet.
5. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 1, wherein: a) the area of the transfer layer surface is approximately twice that of a fingertip.
6. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) there are plural sampling areas on the sheet, each containing a different calendered transfer layer.
7. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 6, wherein: a) the cover sheet is a panel which is hingedly connected along a common fold line to the paper sheet which is an adjacent panel.
8. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 7, wherein: a) the cover panel contains advertising referring to the cosmetic product being advertised.
9. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 8, wherein: a) one face of the cover panel has an order form printed thereon, and b) the cover panel is readily disconnected from the paper sheet containing the transfer layer material.
10. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 8, wherein: a) a bind-in strip is connected along a side of at least one of the sheets.
11. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 7, wherein: a) at least two transfer layer samples of different color are disposed in line with each other and parallel to the fold line.
12. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) the transfer layer is a dried residue of its components and a volatile solvent which acted as a liquifier and particle suspension vehicle.
13. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 12, wherein: a) the solvent is a 3 to 10 carbon alcohol.
14. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 12, wherein: a) a major component of a transfer layer is a cosmetic powder.
15. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) the transfer layer is from .002 to .012 in thickness.
16. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 1, wherein: a) an additional sheet is superposed over and integrally connected to the paper sheet to overlie the sampling areas, and b) the additional sheet having openings therein above the transfer layers to expose the top surface of the transfer layer in a recessed configuration.
17. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 16, wherein: a) there are plural sampling areas on the sheet, each containing a different calendered transfer layer, and b) the cover sheet is a panel which is hingedly connected along a common fold line to the paper sheet which is an adjacent panel.
18. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 16, wherein: a) there are plural sampling areas on the sheet, each containing a different calendered transfer layer.
19. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 16, wherein: a) the cover sheet is a panel which is hingedly connected along a common fold line to the paper sheet which is an adjacent panel.
20. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 16, wherein: a) at least two transfer layer samples of different color are disposed in line with each other and parallel to the fold line.
21. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 16, wherein: a) the periphery of the openings can have any desired outline.
22. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) the transfer layer is a mixture having as a principal constituent a cosmetic coloring powder in homogeneous suspension with a wax and a binder.
23. The thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) the transfer layer is a mixture having as a principal constituent a cosmetic coloring powder in homogeneous suspension with an oil and a binder.
24. A thin, paper sheet cosmetic advertising sampler as set forth in Claim 2, wherein: a) the transfer layer is a mixture having as a principal constituent a cosmetic coloring powder in homogeneous suspension with a methyl glucamate, a silicate, and a silicone.
25. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure, comprising the steps of: a) printing a succession of cosmetic advertising blanks on a sheet of web material which refer to a cosmetic product and have cosmetic sampling areas with a smooth, non-porous surface, b) mixing a cosmetic formulation with a volatile solvent to produce a homogeneous liquid cosmetic particle suspension , c) applying a thin film of the liquid cosmetic suspension to the surface of a cosmetic sampling area, d) driving off the volatile solvent from the applied layer to leave a smooth, thin film of dried, cohesive cosmetic residual composition transfer layer which lightly adheres to the surface of a cosmetic sampling area and is readily removable therefrom by application of light pressure along its surface, e) providing an integral and readily movable covering strip having a smooth, non-adhesive surface to the web to cover the surface of the transfer layers, and f) severing successive cosmetic advertising sampler blanks from the web to produce a plurality of advertising samplers.
26. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 25, including the step of: a) drying the film of liquid cosmetic suspension immediately after its application to the web.
27. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 25, including the steps of: a) abutting openings in a continuous spacer strip of paper corresponding to the location of the sampling areas in approximately the size, but slightly smaller than the transfer layer, and b) superposing and connecting this cut strip of paper over the web to provide sharply defined recessed transfer layer surfaces, prior to provision of the covering strip whereby the transfer layer surfaces and the cover strip surfaces are spaced from each other.
28. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 27, including the step of: a) folding an edge of the sheet of the web material to form the spacer strip.
29. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 27, including the step of: a) applying the thin film of liquid cosmetic suspension in a rectangular patch.
30. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 27, including the step of: a) varying either or both of the dimensions of the rectangular patch of cosmetic suspension applied to the web to provide a variable sized transfer layer outlines.
31. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 30, including the step of: a) cutting differently shaped openings in the spacer strip and superposing them over the transfer layer surface.
32. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 25, including the steps of: a) applying different colored patches of cosmetic formulation to each blank successively, and b) varying the size and location of the transfer layers as required.
33. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 32, including the steps of: a) abutting openings in a continuous spacer strip of paper corresponding to the location of the sampling areas in approximately the size, but slightly smaller than the transfer layer, b) superposing and connecting this cut strip of paper over the web to provide sharply defined recessed transfer layer surfaces, prior to provision of the covering strip whereby the transfer layer surfaces and the cover strip surfaces are spaced from each other, and c) cutting differently shaped openings in the spacer strip and superposing them over the transfer layer surface.
34. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 27, including the step of: a) selecting calendered paper stock.
35. The method of producing a thin, paper cosmetic advertising sampler in a continuous in-line procedure as set forth in Claim 25, including the step of: a) applying a barrier layer coating to ordinary paper stock to the sampling area surfaces, and b) applying the barrier layer coating to provide a non-porous surface.
36. A thin, paper sheet cosmetic advertising sampler comprising: a) a paper sheet having at least one relatively small sampling area having a smooth relatively non-porous relatively impermeable non-bleed through surface, b) a thin, relatively cohesive smooth printed transfer layer of a powder bearing cosmetic material lightly adhering to said sampling area without bleeding through said paper sheet surface, c) said paper sheet at least in the area about and under said transfer layer, being of a color substantially different from that of said cosmetic material in said transfer layer, d) said transfer layer having a thickness sufficiently dense in said transfer area, so as to be opaque to said area under said transfer layer, thereby to avoid said paper color from diluting the color of said transfer layer and preventing said transfer layer from accurately displaying the color of said cosmetic material. e) said transfer layer being such that a light rub from a receiving surface will cause a sufficient amount of said transfer layer to leave said sampling area and adhere to said receiving surface from which it can be readily spread onto the skin of the user, and f) a cover panel secured to said paper sheet and covering at least a portion of said transfer layer.
37. A thin paper sheet cosmetic advertising sampler as in Claim 37 and wherein: a) said paper sheet is clay coated stock.
38. A thin paper sheet cosmetic advertising sampler as in Claim 37 and wherein: a) said paper sheet is calendered paper stock.
39. A thin paper sheet cosmetic advertising sampler as in Claim 37 and wherein: a) said paper sheet is water, oil, grease resistant (WOGR) stock.
40. A thin paper sheet cosmetic advertising sampler as in Claim 37 and wherein: a) said transfer layer includes, in addition to said cosmetic material, a small amount of a volatile solvent residue remaining subsequent to printing said transfer layer on said sampler.
41. A thin paper sheet cosmetic advertising sampler as in Claim 37 and wherein: a) said paper sheet includes a base panel having said transfer layer printed thereon, and b) said cover panel completely covers said transfer layer.
42. A thin paper sheet cosmetic advertising sampler as in Claim 41 and wherein: a) said base panel has mounted thereon a second intermediate panel having a window therein which encompasses a substantial portion of said transfer layer, b) said transfer layer having a marginal area, and c) said second intermediate layer overlying said transfer layer marginal area.
43. A thin paper sheet cosmetic advertising sampler as in Claim 42 and wherein: a) said cover panel includes a window having an outer marginal edge surface, and b) said window overlies said transfer layer and overlies said intermediate panel window so as to completely hide said intermediate panel window.
44. A thin paper sheet cosmetic advertising sampler as in Claim 43 and wherein: a) said cover panel and said intermediate panels each include spacer means at adjacent said intermediate panel window for spacing said base panel from said intermediate panel, whereby said transfer layer is substantially beneath the outer marginal edge surface of said cover panel.
45. A thin paper sheet cosmetic advertising sampler as in Claim 43 and wherein: a) said cover panel window is shaped in the configuration of a lipstick.
46. A thin paper sheet cosmetic advertising sampler as in Claim 44 and wherein: a) said spacer means is a raised set pore formed plastic compositions having its pores produced by a flowing agent.
47. A method of manufacturing a printed thin, paper sheet cosmetic advertising sampler which includes the steps of: a) providing a powder bearing cosmetic material and a paper sheet b) lignifying said cosmetic material in a volatile agent readily volatilized at a temperature of about 100°C. to form an evaporative printing ink c) printing said liquefied cosmetic on at least one small area of said samples in sufficient density to provide a thin opaque transfer layer thereon d) evaporating a substantial amount of said volatile agent from said printed cosmetic, and e) applying a protective cover panel to at least a portion of said paper sheet and a portion of said opaque evaporated transfer layer to protect said transfer layer.
48. The method of Claim 47 and including: a) including in said liquefied cosmetic material a viscosity stabilizer.
49. The method of Claim 47 and including: a) including in said liquefied cosmetic material an anti-caking agent.
50. The method of Claim 48 and including: a) including in said liquefied cosmetic material an anti-caking agent.
51. The method of Claim 47 and wherein: a) said volatile agent is selected from the group consisting of lower aromatic, aliphatic and chlorinated organic compounds.
52. The method of Claim 48 and wherein: a) said stabilizer is formed silica.
53. The method of Claim 49 and wherein: a) said anti-caking agent is methyl siloxane.